Made By Confetti
From Barely Visible to Search-Optimized & High-Intent Organic Visibility
What We Had
A visually strong party décor brand with solid products, but weak discoverability.
- Limited organic visibility on Google
- No structured SEO foundation across pages
- Heavy JPG and PNG images slowing page speed
- Missing alt tags on product and collection images
- No XML sitemap submitted or optimized
- No location-based SEO structure
- No AI-discoverability enhancements
- Weak metadata structure across pages
Made By Confetti had premium cake toppers and celebration décor but search engines weren’t fully understanding or ranking the brand. We stepped in to build a proper search engine foundation.
What We Did
Built a Strong SEO Architecture
Homepage SEO Footer
Added a keyword-rich, structured SEO footer on the homepage targeting high-intent terms like:
- cake toppers in UAE
- personalised cake toppers
- first holy communion cake toppers
- gender reveal decorations
- custom party décor Dubai
Category-Level SEO Footers
Implemented optimized, content-rich footers on key category pages to rank for long-tail and transactional keywords. Each footer was structured with internal linking and contextual keyword clusters to improve SERP depth.
Updated Meta Titles & Descriptions
Rewrote meta titles and descriptions across core pages to improve click-through rate and keyword alignment.
XML Sitemap Implementation
Created and submitted a structured XML sitemap to improve crawlability and indexation.
Technical SEO, AI Visibility & Performance Optimization
Image Optimization
Converted all JPG and PNG images into WebP format to significantly reduce load time and improve Core Web Vitals.
Alt Tag Optimization
Added descriptive, keyword-aligned alt text to all product and category images to improve:
- Image search rankings
- Accessibility
- Crawl efficiency
Reduced Rendered Content (AI Visibility)
Optimized page structure to reduce unnecessary rendered content, improving load performance, crawl clarity and AI visibility.
Structural Enhancements (AI Visibility)
Implemented llms.txt and optimized structured content to increase discoverability across AI platforms and generative search environments.
Local & Brand Visibility Improvements
Location-Based Pages
Created geo-targeted landing pages (Dubai, Abu Dhabi, etc.) to rank for local-intent queries such as:
- cake toppers in Dubai
- party decorations Abu Dhabi
- personalised cake décor UAE
Social Media Integration
Linked and structured all social media accounts within the website to:
- Increase brand trust signals
- Improve E-E-A-T indicators
- Strengthen entity recognition
Internal Linking Strategy
Enhanced cross-linking between categories, collections, and blog content to improve crawl depth and reduce orphan pages.
Paid Channel Alignment (Supporting Growth)
While the focus was SEO and infrastructure, performance campaigns were aligned with the improved website structure.
Meta Ads Performance
- Optimized creative and targeting aligned with high-intent categories
- Improved landing page speed and conversion readiness
- Current ROAS: ~3.5x on Meta
Paid traffic now lands on a fully optimized, fast-loading, SEO-ready site — improving both paid and organic returns.
What Was the Outcome
Real Visibility. Real Indexation. Real Growth.
| Metric | Result | Impact |
|---|---|---|
| Website Speed | Improved significantly | Faster load time, better UX |
| Crawlability | Fully structured | Clean indexation |
| Keyword Coverage | Expanded across core & long-tail | Broader SERP reach |
| Image Indexing | Enabled via alt optimization | Improved discoverability |
| Local Ranking | Geo pages live | Higher local search presence |
| AI Discoverability | llms.txt implemented | Enhanced generative search visibility |
| Meta ROAS | ~3.5x and improving | More Sales, Better AOV |
Enhanced Search Presence
- Homepage ranking for branded queries
- Category pages indexed for transactional keywords
- Local pages visible for Dubai & UAE searches
- Images eligible for Google Image placements
- Structured content recognized by AI systems
From scattered visibility to structured, optimized search presence.
Summary
Before
- Weak organic rankings
- Slow-loading pages
- No local SEO
- Limited crawl structure
- Poor metadata
- No AI-readiness
After
- Fully optimized homepage & category SEO footers
- WebP image optimization across site
- Complete alt tag implementation
- XML sitemap submitted and indexed
- Location-based SEO structure live
- AI visibility improved with llms.txt
- Updated metadata across core pages
- Stronger brand trust and discoverability
- ~3.5x ROAS on Meta campaigns
- A scalable digital growth foundation
Made By Confetti now operates on a search-first, performance-optimized foundation—ready to scale sustainably through organic visibility and structured discoverability.
Once the seo+ai was sorted our products just started showing up on their own. I also like how the team is always available to help.”
Team, Made By Confetti