Sthalam Case Study
How GoGrowth transformed Sthalam from zero to daily orders in just 4 months
Client Overview
Sthalam is a niche brand specializing in Indian-styled home decor, aiming to establish itself as a recognizable name in the industry while driving online sales through its website.
Key Challenges
Low Traffic
Only 3,900 users visited the website in October.
High Abandonment
Just 10 users added products to their cart from all traffic.
Poor Conversion
Only a single purchase completed throughout the month.
Our Approach
Paid Advertising & Outreach
- Launched targeted ad campaigns through Meta and Google Ads
- Created engaging ad creatives with precise audience segmentation
- Identified Meta Ads as highest performing channel and optimized budget allocation
SEO Optimization & Website Improvements
- Resolved technical SEO issues hampering organic traffic
- Optimized meta tags and restructured website content
- Enhanced site speed and improved keyword optimization
- Updated Google My Business page with relevant content
Conversion Funnel Enhancements
- Identified drop-off points in the purchase journey
- Implemented product page strategies including stock updates
- Improved product descriptions, visuals, and checkout experience
Ad Campaign Showcase
Results
Increase in Website Traffic
Over 25,000 new users visited the site
Increase in Add-to-Cart Actions
From 10 to 1,200 users adding products
Completed Purchases
From 1 to 168 purchases in 4 months
Return on Ad Spend (ROAS)
Through optimized ad campaigns
Growth Visualization
Strategy Optimization
Platform Performance Analysis
We continuously monitored ad performance across different platforms and identified that Meta Ads were yielding the best engagement and conversions. This allowed us to allocate more budget towards high-performing campaigns.
City-Based Optimization
By analyzing purchase data, we identified which cities were generating the highest return on ad spend (ROAS). We scaled campaigns in these cities while optimizing underperforming locations.
Ad Scaling & Refinement
Through A/B testing, we optimized creatives, audience targeting, products, and bidding strategies to maximize conversions while keeping costs low.
Geographic Performance
Ad Spents
Future Growth Strategies
To sustain and further amplify growth, we are focusing on:
- Strengthening Sthalam's presence on social media platforms that resonate with its target audience
- Implementing email campaigns, loyalty programs, and remarketing initiatives for customer retention
- Refining audience segmentation in ad campaigns to maximize efficiency and ROI
"GoGrowth transformed our business from having barely any online presence to generating consistent daily orders. Their strategic approach and data-driven decision making completely changed our trajectory."
Founder, Sthalam