LimitLess Boxing Case Study
How we created an effective registration funnel for a new boxing gym in Chennai
Primary Objectives
For LimitLess Boxing, our primary goal was to create a functional and effective funnel to drive registrations for their new gym in Chennai.
The focus was to use innovative marketing tactics to ensure a high conversion rate leveraging their Instagram followers (121,000 followers) while staying within a limited advertising budget.
Campaign Implementation and Approach
Lead Magnet Strategy
We designed and executed a unique "Free 21-Day Gym Challenge." Participants were required to attend the gym three times a week for 21 days without missing a session. Failing to do so meant forfeiting their $12 registration fee. This approach created a sense of commitment while also generating revenue.
Targeted Advertising
To promote the challenge, we utilized Meta Ads with highly targeted campaigns. Although the budget allocated was $180, we strategically managed to achieve the desired results with only $108 in ad spend.
Performance Metrics and Results
Participants
Registered for the challenge
Incomplete Challenges
Failed to complete, generating $360 in revenue from forfeited fees
Long-term Members
Transitioned into long-term gym memberships
Key Achievements
- Designed an innovative and engaging challenge to attract new customers
- Delivered a cost-effective campaign that achieved self-sustaining revenue generation
- Secured 15 new monthly-paying gym members, establishing long-term business growth
Proposed Growth Strategies
To further build on this success, we recommend:
- Scaling the current campaign with an increased budget to reach more potential customers
- Introducing targeted follow-up campaigns to convert more participants into monthly members
- Enhancing engagement through promotional offers and value-added services
ROI Analysis
Investment
Total ad spend: $108
Return
- Registration fees: $720 (60 participants × $12)
- Forfeited fees revenue: $360 (30 participants)
- New member monthly revenue (estimated): $750+ per month (15 members)
"The 21-Day Challenge concept was brilliant - it not only brought us new customers but also helped identify individuals who were serious about fitness. The campaign paid for itself and gave us long-term members who are now part of our boxing community."
Founder, LimitLess Boxing