Breezy LA Case Study
How we transformed Breezy LA's digital presence to increase visibility, engagement, and customer conversions
Client Overview
Breezy LA is a cannabis delivery dispensary based in Los Angeles, seeking to enhance its online presence and improve customer engagement across multiple digital channels. Our goal was to optimize their website, improve social media performance, and strengthen their local SEO for increased visibility and customer reach.
Primary Objectives
Website Enhancement
Revamp website functionality, design, and performance
Social Media Growth
Optimize Instagram and Twitter for better engagement
Local SEO Improvement
Set up and optimize accounts to drive local traffic
Business Credibility
Establish merchant accounts and update business details
Key Challenges
Outdated Website
The existing website had UX issues, slow load times, and lacked conversion optimization
Inconsistent Social Media
Their Instagram feed was unstructured, and Twitter lacked active engagement
Poor Local SEO
Limited online visibility due to missing and unoptimized business listings
Lack of Credible Merchant Accounts
No verified platforms for easy transactions and trust-building
Our Approach
Website Renovation & Optimization
- Redesigned the website for a cleaner, more user-friendly experience
- Fixed technical SEO issues, improved loading speed, and optimized product pages for conversions
Social Media Enhancement
- Instagram: Reorganized the feed, designed consistent branding, and optimized post timing
- Twitter: Actively engaged with the audience through timely updates, discussions, and cannabis industry trends
Local SEO & Business Listing Improvements
- Created and optimized a Google My Business account, ensuring accurate and updated details
- Set up additional local business listings to improve discoverability in search results
- Built citations and backlinks to strengthen Breezy LA's online authority
Merchant Account Setup
- Established and verified a merchant account to streamline transactions and boost credibility
- Integrated payment solutions to ensure a seamless checkout process for customers
Implementation Strategy
Performance Monitoring
Regular audits to identify technical issues and resolve them quickly
SEO & Engagement Tracking
Measured keyword rankings and engagement rates to refine content and social media strategy
Optimization Focus
Focused on high-engagement content types and optimized the most profitable traffic sources
Results
Enhanced Website Experience
Faster load times and better navigation led to increased user retention
Stronger Social Media Presence
Instagram and Twitter engagement rates improved significantly
Improved Local Search Visibility
Google My Business and other listings boosted local search rankings and customer inquiries
Increased Credibility & Conversions
Verified merchant accounts and structured listings resulted in higher trust and customer conversions
Future Growth Strategies
To continue Breezy LA's growth, we will focus on:
Expand Social Media Strategy
Introduce user-generated content to increase engagement and authentic connections
Enhance Content Marketing
Develop educational blogs and localized SEO content to improve authority and reach
Implement Targeted Campaigns
Re-engage website visitors, social media followers, and potential customers with targeted ads
Growth Analysis
Investment Areas
- Website redesign and technical optimization
- Social media strategy development
- Local SEO and business listings setup
- Merchant account verification
Key Outcomes
- Higher website conversion rate from improved UX
- Increased local visibility and store foot traffic
- Growing social media following and engagement
- Enhanced business reputation and customer trust
"Through a strategic digital revamp, we significantly improved our online presence and customer engagement. The comprehensive approach ensured better website performance, stronger social media connections, and improved local search visibility, setting us up for sustainable business growth."
Founder, Breezy LA