Craft Delights Case Study

What We Had

• A home decor and garden brand operating only via Instagram DMs
• No website, no checkout system, no analytics or purchase tracking
• No listings on marketplaces like Amazon or search visibility on Google
• Entirely dependent on organic engagement and manual fulfillment
• No advertising history or customer retargeting setup

Craft Delights had a beautifully curated product range but lacked the systems and structure to scale. We stepped in to build a complete digital growth engine from the ground up.

What We Did

1. 1. Built the Digital Foundation

   • Designed and launched a conversion-focused Shopify website
   • Structured collections for indoor pots, birdhouses, vases, and seasonal decor
   • Enabled full event tracking using Google Analytics 4 and Meta Pixel
   • Implemented backend automation and conversion APIs for accurate attribution

2. 2. Full-Funnel Meta Ads Strategy

   • Created engaging Meta ads using lifestyle visuals and first-time offer hooks
   • Launched Top-of-Funnel prospecting campaigns and Mid-Funnel retargeting flows
   • Optimized audience targeting based on product categories and lookalikes

   Ad Spend: ₹14,196 | Revenue: ₹58,102 | ROAS: 4.09

3. 3. Platform & SEO Expansion

   • Listed products on Amazon and ran Sponsored Ads for relevant decor categories
   • Optimized product titles, descriptions, and metadata for organic visibility
   • Secured category-specific placements on Indian decor directories and discovery platforms

4. 4. Search Optimization

   • Developed SEO-focused collection and product page content
   • Structured schema, alt tags, and internal linking for indexation
   • Submitted site to Google Search Console and business listings

What Was the Outcome

Early Purchase Impact

• 40 orders fulfilled within one week of website + ad launch
• Strong response to Clay Magnets, DIY birdhouse kits, embossed pot collection, and planters
• Customers now buying directly from site without manual intervention

Digital Visibility Transformation

• Indexed on Google for relevant keywords and brand queries
• Active Amazon product listings with visibility through paid placements
• Traffic now coming from a combination of Meta Ads, organic search, and marketplace exposure

Summary