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Blackline Automotive Case Study
From Zero Sales to ROAS 8+ in Just 45 Days
What We Had
- A brand-new automotive e-commerce brand with no online recognition
- Zero sales and minimal traffic on launch
- No presence on search engines or local directories
- No conversion tracking or retargeting systems in place
- Unoptimized product pages and no structured advertising
- Blckline was passionate about premium aftermarket lighting—but had no digital engine running. We stepped in to build it from the ground up.
What We Did
1
Built the Digital Infrastructure
- Set up Google Analytics 4 with full event tracking (Add to Cart, Checkout Steps, Purchases)
- Created a Google Merchant Center account and connected product feeds
- Claimed and optimized Google My Business (GMB) listing
- Listed Blckline on relevant Australian directories and marketplaces to boost local trust
2
Enhanced Brand Presence
- Added branded metadata, schema, and local signals to boost SEO
- Built SEO heavy content for category pages (e.g., aftermarket headlights, LED tail lights)
- Designed a performance optimized Shopify experience with clear CTAs, trust icons, and mobile first UI
3
Launched Full-Funnel Meta Ads
- Created high-impact Meta ad creatives focused on before/after transformations
- Ran a Top-of-Funnel prospecting campaign targeting auto enthusiasts, Hilux owners, 4x4 modders
- Built Middle of Funnel retargeting ads for viewers, cart abandoners, and engagers
Results
4162
Revenue Generated
Generated 4162 AUD revenue in just 45 Days.
631
Ad Spend
Ad Spend: 631 AUD
8x
Return on Ad Spend (ROAS)
Through optimized ad campaigns
Ad Campaign Showcase
What Was the Outcome
Real Growth, Real Fast
| Metric | Result | Growth |
|---|---|---|
| Active Users | 3.1K | ↑ 809.9% |
| Event Count | 47K | ↑ 323.4% |
| Add to Carts | 57 | ↑ 280.0% |
| Total Orders | 10+ Paid | From 0 |
| Order Value Range | $322–$2,699 | High-ticket |
Key Order Highlights
- High AOV orders
- All orders marked Paid and Fulfilled in Shopify backend
- Fulfillment exclusively through online store channel
Enhanced Visibility on Google
- Indexed for branded and high-intent product queries
- Knowledge Panel created on Google within the first 30 days
- Products actively visible on Shopping via Merchant Center Feeds
SERP
From invisible to ranked: Blckline's branded search visibility now active and growing.
Summary
Before
- No sales
- No visibility
- No tracking
- No digital presence
After
- 3.1K users, 57 add-to-carts
- 10+ paid orders
- $4.1K+ in revenue from $631 ad spend
- ROAS 8.1
- Active across Meta, Google, Shopify, and local platforms