10k Designers Case Study
How we implemented a personalized sales approach to convert leads into paying customers for a design education platform
Primary Objectives
For 10k Designers, the focus was clear: Converting leads into paying customers. Being an established name in the field of design education, the brand already had a strong reputation. Our challenge was to build on this foundation and deliver measurable results that would boost their close rate and set up a sales process in place.
Tailored Sales Solutions
We devised a conversion-focused strategy that relied entirely on personalized communication. Our approach involved:
Voice Call Campaigns
- Direct communication with leads to understand their needs and address queries effectively
- Building trust and rapport to encourage enrollment
- Converting complex payment methods into easy actionable items
- Increasing sales efficiency
- Setting up of sales process
This human-centric approach ensured that each lead received personalized attention, significantly increasing the likelihood of conversion.
Impact & Results
Our strategy delivered outstanding outcomes:
Leads converted into customers
(1.12 lakhs per customer), marking a substantial boost in enrollment
Premium positioning strengthened
The personalized approach reinforced 10k Designers premium positioning, enhancing customer satisfaction and retention
Key Achievements
- Achieved 150 high-value conversions through a cost-effective and resource-efficient strategy
- Strengthened customer relationships by prioritizing human interaction over automated processes
- Demonstrated the scalability of personalized sales efforts, even for established players
What's Next
To maintain and build on this success, we recommend:
- Scaling the voice call approach by training additional sales representatives
- Starting an email nurturing process with advanced segmentation and analytics
- Introducing value-added content, such as success stories and testimonials, to further enhance engagement
ROI Analysis
Investment
Sales team resources and training
Call infrastructure setup
Return
- 150 high-value conversions (₹1.12 lakhs per customer)
- Total estimated revenue: ₹1.68 crore
- Enhanced brand positioning as a premium design education provider
- Improved customer retention rates
"The personalized approach to sales completely transformed our conversion rates. By focusing on human connection rather than automated processes, we were able to better understand our customers' needs and address their concerns effectively. This strategy has not only increased our enrollment numbers but has also strengthened our brand reputation."